Adding soft touch lamination to a custom rigid chocolate box can significantly enhance its perceived quality and appeal. Here’s how it could impact your brand evaluation:

Advantages:

✅ Premium Feel – Soft touch lamination gives a velvety, luxurious texture that elevates the unboxing experience, making the product feel high-end.
✅ Enhanced Brand Perception – The tactile sensation creates a memorable impression, reinforcing your brand as sophisticated and detail-oriented.
✅ Differentiation – Stands out from standard glossy/matte finishes, making your packaging more distinctive on shelves.
✅ Durability – Resists fingerprints and minor scratches, keeping the box looking pristine.
✅ Sensory Appeal – Chocolate is an indulgent product, and soft touch lamination complements that sensory experience.

From a branding perspective, it can make your product stand out on the shelf and create a memorable unboxing experience, which is important for customer loyalty and engagement. People are often drawn to products that feel good in their hands—it's all about the sensory experience.

Considerations:

⚠ Cost – Soft touch lamination is more expensive than standard finishes, which could affect margins.
⚠ Design Compatibility – Works best with minimalist, elegant designs; may not suit overly busy graphics.
⚠ Lead Time – May add slight production time compared to standard coatings.

Brand Impact:

If your brand positioning is luxury, artisanal, or premium, soft touch lamination aligns perfectly and can justify a higher price point. However, if your brand is more budget-friendly or mass-market, the added cost may not be justified.

Recommendation:

Test a sample batch to gauge customer reactions. If the unboxing experience and perceived value improve, it could be a worthwhile investment for brand differentiation.

Would you like suggestions on complementary finishes (e.g., spot UV, foil stamping) to further enhance the design.